Event planning is the process of planning a festival, ceremony, competition, party, concert, exhibition, product launching, or convention. It usually covers budgeting, establishing dates, selecting and reserving the venue, setting up, acquiring permits, coordinating location support (such as electricity and other utilities), and arranging decor, event support and security, catering, emergency plans, aid stations, and cleanup. |
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. A number of elements such as music, live entertainment or even the particular venue and the manner it is set up may be used to influence the tone and atmosphere of an event. |
The event manager plans and executes the event, taking responsibility for the creative, technical and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, scriptwriting, logistics, budgeting, negotiation and client service. Event managers may also use news media to target their audience, hoping to generate media coverage which will reach thousands or millions of people. |